Terms of Service
Last updated: 17 March 2026
These terms govern your use of Ember, a reflection app operated by Activate Leaders Inc ("we", "us"). By using Ember, you agree to these terms.
1. The service
Ember provides a daily reflection experience powered by AI, with pattern synthesis and optional coach sharing. We may update or modify features at any time.
2. Eligibility
You must be at least 18 years old and have a valid account to use Ember. Accounts are typically provisioned through a coaching programme operated by Activate Leaders.
3. Your account
You are responsible for maintaining the security of your account credentials. Do not share your login or allow others to access your account. Notify us immediately if you suspect unauthorised access.
4. Your content
You retain ownership of everything you write in Ember. By using the service, you grant us a limited licence to process your content solely to deliver the service — generating prompts, summaries, and pattern insights. We do not use your content for any other purpose.
5. Coach sharing
Synthesis reports are only shared with your coach when you explicitly choose to share them. Your individual reflection entries are never shared. Coach notes left for you are visible to both you and your coach(es).
6. AI-generated content
Ember uses AI (Anthropic's Claude) to generate prompts, summaries, and insights. AI outputs are provided as reflective aids, not professional advice. They should not be treated as therapy, medical, legal, or financial guidance.
7. Acceptable use
You agree not to:
- Use Ember for any unlawful purpose.
- Attempt to access another user's data or account.
- Reverse-engineer, scrape, or interfere with the service.
- Use automated tools to access Ember beyond normal app usage.
8. Availability
We aim to keep Ember available at all times but do not guarantee uninterrupted access. We may suspend or discontinue the service with reasonable notice where possible.
9. Limitation of liability
To the maximum extent permitted by law, Activate Leaders Inc is not liable for any indirect, incidental, or consequential damages arising from your use of Ember. The service is provided "as is" without warranties of any kind.
10. Termination
We may suspend or terminate your account if you violate these terms. You may request account deletion at any time by emailing hello@activateleaders.co.
11. Changes to these terms
We may update these terms from time to time. Material changes will be communicated via email or in-app notification. Continued use of Ember after changes constitutes acceptance.
12. Governing law
These terms are governed by the laws of the State of Delaware, United States.
13. Contact
Questions about these terms? Email hello@activateleaders.co.